I wouldn't be surprised at all if some are duplicates of what has been done the Japanese ripping community, though. Be as specific as possible.Yes, I ripped all the HES files on my page. This goes for your organization as well: In your environmental efforts, avoid greenwashing by telling the public what you’re doing, your standards, and how you’re holding yourself accountable. “Where greenwashing is most often manifested is vague words that are used by companies to talk about their processes or products,” Niedfeldt-Thomas said. What claims are they making? Where’s the evidence that they’ve followed through? Are they certified? If so, using what standards? It might be a red flag if an organization provides no proof that it’s keeping its promises. When determining which organizations and products are actually green, prioritize transparency. Niedfeldt-Thomas said that GBC works to educate funeral directors and cemetery operators about what constitutes a green burial and the eco-conscious options available to them. Plus, it can help well-intentioned organizations avoid greenwashing by showing them how far they need to go to truly be environmentally friendly. That way, an informed public can more easily spot flimsy assertions from organizations claiming that they’re green.
“For instance, a casket made of organic materials may be green, but transporting it over 3,000 miles to its destination using fossil fuels and child labor to construct it is not considered green.” Spread the WordĪnother way to push green initiatives over greenwashing is to educate the public and other organizations about these standards and environmentally friendly practices.
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“In the case of green burial, the full picture of environmentally sound practices is what counts,” GBC states in its handbook. When creating criteria, try to be as holistic as possible. You can also approach regulators directly and push for environmental standards to be implemented, as GBC did with the FTC. If there are no environment-related certifications in your industry, you can start forming criteria by doing the same: consulting with experts in your field. GBC also took cues from trusted sources, such as green guides from the Federal Trade Commission. The organization arrived at these standards by consulting with experts on natural burials, looking at which methods, products, and materials lead to pollution and other land and water issues. GBC has created a set of criteria as to what’s truly green in its industry and certifies organizations that meet those criteria.
Consider these insights from Niedfeldt-Thomas on what associations can do to fight greenwashing-and how they can avoid doing it themselves. Its force has been felt in several ways, with successes such as legislation permitting eco-safe disposal methods and a rise in education about the impact of traditional burial and cremation. “When Joe Sehee became interested in this movement, he realized there weren’t really any standards or ways to know what truly was green,” said John Niedfeldt-Thomas, leader of GBC International’s (the 501(c)(3) arm of the organization) education and outreach efforts.
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